Email strategy, tips, and ideas

How to Identify and Prevent Email Fatigue?

We all get too many emails, which makes us feel overwhelmed. This phenomenon, called email fatigue, joins the creation of a flood of marketing messages and content in the various channels. What is email fatigue, how do you identify it, and what can be done to reduce it?

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Will spammy words cause emails to end up in spam?

Are words like “free” or “promotion” marked as “spammy” and put emails in a spam box? תוכן עיניינים Over the years, it has been found that certain words known as “spammy words” such as “free” or “discount” may cause emails to be

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What do you need to know about the Gmail blue verification checkmark?

The blue checkmark on Twitter (now Twitter is called “X”) has become a status symbol and an important official stamp confirming the authenticity of the account. In a reality where distinguishing truth from falsehood becomes ever more challenging, social networks and other

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is deleting inactive subscribers from your mailing list is smart or stupid?

One of the known email marketing best practices is to stop emailing inactive subscribers to avoid deliverability issues. is there another way? תוכן עניינים Email marketing has established best practices over the years. One perception is that it’s necessary to stop sending

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Do chief marketing officers care about deliverability?

Chief Marketing Officers (CMOs) and marketing managers aren’t interested in email open rates and don’t care what email deliverability is. But CMOs whose emails are getting blocked or end up in the spam folder will be alarmed when they realize that the

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