Timestamped Chapters:

[00:00] Introduction: Importance of choosing the right email service provider

[01:03] Introducing Chris Marriott, founder of Email Connect

[02:35] Speaker 2’s experience in the advertising industry

[03:55] Working with email agencies and Digital Impact

[05:46] Speaker 2’s involvement with the Relevancy Group

[07:27] Challenges in choosing the right marketing technology platform

[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs

[10:04] The rise of “cheap and cheerful” email platforms

[11:24] Importance of choosing the right platform based on features

[12:14] Considerations for migration and integration capabilities

[13:32] Defining the modern ESP and the convergence with CDPs

[15:28] Brands looking for alternatives to aging platforms

[16:53] The importance of trusted advisors in vendor selection

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https://uppbeat.io/t/reakt-music/deep-stone

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