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Deliverability Week 2024
Email marketing concludes 2023 and what email marketing trends are expected in 2024?
Video clips from podcast interviews with leading email marketing and deliverability professionals. Go to the podcast page.
Listen to the podcast
A podcast featuring the leading email marketing and email deliverability experts and email geeks.
I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy.
Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice.
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Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
Timestamped Chapters:
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2’s experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2’s involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of “cheap and cheerful” email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
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https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
