Articles about email deliverability. Email deliverability is a topic that should concern anyone involved in email marketing.
When email transgression problems are discovered, mailers’ tendency is to blame the email system provider. But the mailing system is not a necessity for blame. Different factors affect your email deliverability.
Can you identify that you have an email violation problem?
We all get too many emails, which makes us feel overwhelmed. This phenomenon, called email fatigue, joins the creation of a flood of marketing messages and content in the various channels. What is email fatigue, how do you identify it, and what can be done to reduce it?
How to Identify and Prevent Email Fatigue? המשך קריאה >>>
Gmail enhances its algorithm for text categorization and spam filtering, and imposes extra requirements on email marketers. תוכן עניינים Gmail’s spam filtering is now undergoing dramatic changes. Fast, efficient, and accurate identification of harmful and abusive content, such as phishing attacks, fraudulent
Gmail and Yahoo will implement updated requirements for bulk email senders in February 2024. Is your email platform ready? תוכן עניינים Gmail and Yahoo have partnered to improve inbox security and reduce spam. These email providers look forward to working with the
Gmail and Yahoo Release New Requirements for Bulk Senders המשך קריאה >>>
Are words like “free” or “promotion” marked as “spammy” and put emails in a spam box? תוכן עיניינים Over the years, it has been found that certain words known as “spammy words” such as “free” or “discount” may cause emails to be
Will spammy words cause emails to end up in spam? המשך קריאה >>>
Chief Marketing Officers (CMOs) and marketing managers aren’t interested in email open rates and don’t care what email deliverability is. But CMOs whose emails are getting blocked or end up in the spam folder will be alarmed when they realize that the
Do chief marketing officers care about deliverability? המשך קריאה >>>
BIMI protocol, the industry standard for displaying a branded logo in the mailboxes, gives the senders credibility and the opportunity to rise above others in the already crowded mailboxes. How to implement the BIMI protocol and how it can help email marketing
BIMI Logo – branded logo in the inbox המשך קריאה >>>
