marketing

Articles on marketing, customer retention, and content strategies related to marketing that primarily (but not exclusively) focus on existing customers for businesses.

With the new AI search, Google is changing the internet as we know it

Google is announcing a new era in which search becomes a personal agent based on artificial intelligence, connecting emails, documents, user preferences, and live information from the web. The move undermines the foundations of classic e-commerce, internet search (which is becoming AI-based) […]

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Do chief marketing officers care about deliverability?

Chief Marketing Officers (CMOs) and marketing managers aren’t interested in email open rates and don’t care what email deliverability is. But CMOs whose emails are getting blocked or end up in the spam folder will be alarmed when they realize that the

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BIMI Logo – branded logo in the inbox

BIMI protocol, the industry standard for displaying a branded logo in the mailboxes, gives the senders credibility and the opportunity to rise above others in the already crowded mailboxes. How to implement the BIMI protocol and how it can help email marketing

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