קטגוריה:

שיווק

מאמרים בנושאי שיווק, שימור לקוחות, שימור לקוחות ועולמות תוכן הקשורים לשיווק המתמקד בעיקר (אך לא רק) בלקוחות הקיימים של עסקים

מה זה אוטומציה שיווקית?

ע"י סלע יֹפֶה 22/03/2021

אוטומציה שיווקית היא טכנולוגיה. טכנולוגיה זה טקטיקה. לפני הטמעת אוטומציה שיווקית כדאי להתמקד באסטרטגיה…

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מי אחראי על האימייל מרקטינג שלכם?

ע"י סלע יֹפֶה 01/03/2021

אחת לאיזה זמן אני נתקל במאמר שמפריח לחלל האוויר את השאלה "האם האימייל מרקטינג…

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איך שיווק באמצעות תוכֶן קשור לאימייל מרקטינג?

ע"י סלע יֹפֶה 22/02/2021

האם המפתח לליבו של הלקוח טמון בשיח שסובב סביב "אנחנו נשלח לך שטף בלתי…

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שיווק בקיצור דרך. או קיצור תולדות השיווק

ע"י סלע יֹפֶה 25/01/2021

התנהלותה השערורייתית של פייסבוק מול מפרסמים מדגישה את החובה של כל עסק להקים ולפתח…

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שיווק בפוּש: מה זה web push ולמה זה כל כך מעניין?

ע"י סלע יֹפֶה 18/01/2021

נכס דאטה חדש שעסקים מעטים משתמשים בו (ולכן הוא מאוד אטרקטיבי) צובר תאוצה בעיקר…

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בכל זאת זה צובט בלֶב

ע"י סלע יֹפֶה 04/01/2021

בכל רשימת דיוור אחוז מסוים מהנמענים יסיר את עצמו מהרשימות. מעל 2% הסרה צריך…

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