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Video clips from podcast interviews with leading email marketing and deliverability professionals. Go to the podcast page.

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Email Geeks Show

A podcast featuring the leading email marketing and email deliverability experts and email geeks.
I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy.
Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice.
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Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL

Introduction:

Welcome to Episode 11 of EmailGeeks.Show, the podcast where email geeks and professionals from around the globe share insights into email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features a conversation with Dmitry Kudrenko, founder and CEO of Stripo, an innovative email design platform.

Key Discussion Points:

– Email Design Challenges and Solutions (00:01:30):

Dmitry highlights the ongoing challenges in email design, particularly for accessibility and the constraints faced by Ukrainian users due to internet restrictions. He emphasizes the importance of text-based emails over image-only emails for better deliverability and user experience.

– Introduction to Stripo (00:04:00):

Dmitry introduces Stripo, a SaaS platform designed to simplify email creation with beautiful designs, requiring no technical skills. Stripo offers integration with major email systems like Gmail, Outlook, and MailChimp.

– Journey into Email Marketing (00:06:00):

Dmitry shares his personal journey from a mathematical background to becoming an entrepreneur in the email marketing industry, highlighting the transition from programming to understanding marketing needs.

– The Rise of Stripo (00:10:00):

Dmitry discusses the evolution of Stripo from a module within their marketing automation system to a standalone product, focusing solely on email creation and design.

– Email Editor Integration (00:18:00):

Stripo’s capability to integrate with over 1,000 systems is discussed, emphasizing the ease of migration and consistency for users switching platforms.

– Future of Email Design (00:30:00):

Dmitry talks about the shift from email templates to module-based design, enabling marketers to focus on content rather than technical aspects.

– AMP for Email (00:35:00):

Dmitry explains the benefits of AMP for email, providing dynamic content and real-time updates within email an enhancing user interaction.

– International Email Design (00:50:00):

The challenges and solutions for creating multi-language emails are explored, including integrations with translation services.

– AI in Email Marketing (01:05:00):

Dmitry shares insights on how AI can transform email marketing by optimizing customer journeys and enhancing personalization.

Notable Quotes:

– “Email marketing is not about one-time campaigns; it’s about lifetime relationships.” (01:10:00)

– “AI must be in the core of your system working with the customer. It’s why ESP became CDP.” (01:13:00)

– “We need to care about the customer, not about emails.” (01:14:00)