You’ve reached Israel’s most comprehensive and up-to-date blog on email marketing and deliverability, written in Hebrew.
CRM.BUZZ blog features numerous articles on email marketing, covering the field comprehensively for both beginners and professionals.
On the surface, we all use email, so it might sound simple. But behind the scenes, email delivery is a delicate and unique ecosystem, encompassing everything from technical configurations and authentication (SPF, DKIM, DMARC, BIMI, etc) to email marketing strategy.
In recent years, major email providers have imposed strict sender guidelines.
Here you can find professional and detailed articles on email marketing, email deliverability, email platforms reviews, marketing automation, content marketing, email marketing for e-commerce, email marketing for start-ups, tips, and more.
Every week I publish a new article and simultaneously update previous articles to keep the blog an up-to-date knowledge source.
The creator of the CRM.BUZZ blog is Sella Yoffe, an international expert and consultant on email deliverability and email marketing.
Sella Yoffe is also the creator of the crm.buzz podcast and the EmailGeeks.Show podcast, and CEO of Data Media.
He collaborates with companies, businesses, startups, digital and email marketing agencies, and email service providers (ESPs) in Israel and worldwide, focusing on email deliverability, email authentication, and email marketing strategy.
Google is announcing a new era in which search becomes a personal agent based on artificial intelligence, connecting emails, documents, user preferences, and live information from the web. The move undermines the foundations of classic e-commerce, internet search (which is becoming AI-based) […]
With the new AI search, Google is changing the internet as we know it המשך קריאה >>>
We all get too many emails, which makes us feel overwhelmed. This phenomenon, called email fatigue, joins the creation of a flood of marketing messages and content in the various channels. What is email fatigue, how do you identify it, and what can be done to reduce it?
How to Identify and Prevent Email Fatigue? המשך קריאה >>>
While most email marketing platforms (ESPs) include sign-up forms, there are better alternatives. Why shouldn’t you use the ESPs and prefer using external sign-up forms? Table of Contents Anyone engaged in email marketing uses forms in some way to collect leads or
7 Reasons Why You Should Use an External Form System and Not a Mailing System Forms? המשך קריאה >>>
About 14 years after tabs appeared in Gmail, Apple is now adding tabs to Apple Mail with the launch of IOS18 in September 2024. What does this mean for marketeers? Table of Contents At an Apple developer event in 2021, the email
Gmail is celebrating its 20th anniversary. Congratulations to Gmail. The mailbox provider that has become loved by it’s users and challenges marketeers. תוכן עניינים 20th birthday to…. Gmail Gmail is Google’s email service launched on April 1, 2004, which led people to
Gmail 20th Birthday המשך קריאה >>>
The year 2023 has been an excellent year for email, and all signs show that its influence is increasing annually * Some email trends and significant changes expected in 2024 will further enhance the potency and status of email * Marketers will
Email marketing concludes 2023 and what email marketing trends are expected in 2024? המשך קריאה >>>
Gmail enhances its algorithm for text categorization and spam filtering, and imposes extra requirements on email marketers. תוכן עניינים Gmail’s spam filtering is now undergoing dramatic changes. Fast, efficient, and accurate identification of harmful and abusive content, such as phishing attacks, fraudulent
Gmail and Yahoo will implement updated requirements for bulk email senders in February 2024. Is your email platform ready? תוכן עניינים Gmail and Yahoo have partnered to improve inbox security and reduce spam. These email providers look forward to working with the
Gmail and Yahoo Release New Requirements for Bulk Senders המשך קריאה >>>
Are words like “free” or “promotion” marked as “spammy” and put emails in a spam box? תוכן עיניינים Over the years, it has been found that certain words known as “spammy words” such as “free” or “discount” may cause emails to be
Will spammy words cause emails to end up in spam? המשך קריאה >>>
ecommerce email senders: Are you ready for holiday and shopping online newsletter? תוכן עיניינים E-commerce forums currently discussing email marketing expectations for the holiday season, including Black Friday and Cyber Monday. Participants share best practices, ideas, coupons, automation charts, and campaign schedules.
Holiday season email marketing. Are you ready? המשך קריאה >>>
The blue checkmark on Twitter (now Twitter is called “X”) has become a status symbol and an important official stamp confirming the authenticity of the account. In a reality where distinguishing truth from falsehood becomes ever more challenging, social networks and other
What do you need to know about the Gmail blue verification checkmark? המשך קריאה >>>
One of the known email marketing best practices is to stop emailing inactive subscribers to avoid deliverability issues. is there another way? תוכן עניינים Email marketing has established best practices over the years. One perception is that it’s necessary to stop sending
is deleting inactive subscribers from your mailing list is smart or stupid? המשך קריאה >>>
Chief Marketing Officers (CMOs) and marketing managers aren’t interested in email open rates and don’t care what email deliverability is. But CMOs whose emails are getting blocked or end up in the spam folder will be alarmed when they realize that the
Do chief marketing officers care about deliverability? המשך קריאה >>>
Do your emails end up in the spam folder? Who is responsible for the deliverability? Is it you (the sender) or the email platform? While the sender is responsible for their sender reputation and deliverability, the email platform (ESP) plays a significant
BIMI protocol, the industry standard for displaying a branded logo in the mailboxes, gives the senders credibility and the opportunity to rise above others in the already crowded mailboxes. How to implement the BIMI protocol and how it can help email marketing
BIMI Logo – branded logo in the inbox המשך קריאה >>>
