Promotions tab

On May 29, 2013, Google changed Gmail’s user interface and added a built-in email filtering option to seven categories, and five tabs. The change has resulted in Gmail users’ email being filtered by categories and automatically distributed to different tabs, depending on content types, reducing clutter in the Main Tab.

Before the change, all legitimate mail arrived in a single Inbox and the illegitimate mail was moved to the SPAM box. Since the tabs were introduced, legitimate mail is scattered between different INBOX tabs. Users Gmail can search for content by category, even if the category isn’t set to a tab (five of the seven categories are tabs).

The most significant change is that marketing emails and newsletters are usually routed to the Promotions tab. The email industry was concerned that Gmail users would ignore the extra tabs and focus only on the main tab, but as it seems, this is not the case, and Gmail has created unique options for a promotional tab with Google Annotations that allows you to display a large picture of a sale, time-limited coupons, and more.

Many mistakenly think that the promotional tab in Gmail is spam. In practice, all Gmail tabs are part of the main Inbox, they are only divided into different categories. Emails redirected to the promotional tab ended up in Inbox, not spam. Emails that reached the spam are located in a separate box where the spam is kept, for example, for 30 days. Gmail uses advanced technologies and AI filtering mechanisms to manage emails.

“I remember writing about the tabs in Gmail when it first came out,” he told me in an interview onthe Chad S. Whitepodcast, author of email marketing rules and head of research at Oracle Digital Experience Agency. “And my advice is the same as it was then. The sky is not falling. This gives consumers a way to manage their email inbox better. And I know there was a lot of talk and even today we hear people talking about, “How can I get into the main tab? I compared the main tab to knocking on someone’s front door, being a door-to-door salesperson versus the promo tab being like the mall.”

“I think most retailers, most e-commerce companies today would rather be in a mall than go door to door knocking on people’s doors, disturbing them. I think that analogy still holds water today. Will your emails always land in the main tab, will they get more attention? Absolutely yes, but the goal is to be welcome and engaged. marketeers can attract all kinds of negative attention if they knock on everyone’s doors in the neighborhood. This is usually not the way to succeed. You really want to be where people expect you to be. I think in general, marketers, maybe learned that from advertisers. They’re like they’re very obsessed with attracting attention. And I don’t think it has anything to do with attention because, in email marketing, people have already chosen to hear from you by signing up for your emails and from now on it’s a question of relevance and not tactics and stunts to attract attention. I tell people not to be worried about the tabs at all. I sometimes hear people say that well, promotions aren’t inboxes but spam.”